How to choose the right goals for your Facebook and Instagram advertising campaign: tips and tricks

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Business development is a constant promotion through various channels. Facebook and Instagram regularly occupy high positions in terms of traffic, so they can give good results. Social networks have rapidly integrated into the daily lives of users.

Considering that the Meta corporation also includes Instagram, WhatsApp messenger and partner platforms (audience network), marketers should use Facebook Ads in their promotion strategy. The key task for setting up a campaign in the advertising cabinet will be choosing a goal. In the future, this will directly affect the optimization and effectiveness of advertising as a whole. In the article, we will understand what goals Facebook offers and how to choose the right goal for an advertising campaign on Facebook and Instagram.

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What does advertising objective mean in Facebook Ads?
To create and set up an advertising campaign in Facebook Ads, you must first register and create an account in Business Manager. To do this, use the Facebook instructions , which describe in detail how to do this. Using the account, you can manage ad groups, ads, open access and permission, and track results. You also need to link your Facebook and Instagram accounts (if any) to run advertising on both platforms, and link a card in the "Billing" section for payments.