The enriched content available directly in the messaging channel (GIF, image, video) allows you to gain visibility and captivate customers. The customer journey is also optimized thanks to the CTAs visible upon receipt of the message.
The GIF made it possible to directly capture the attention of customers by highlighting “Up to -40% on a selection of items”.
Click-through rate and Read rate
RESULTS
An exceptional click rate on this RCS campaign!
70% of the target audience read the message and we observed an excellent click rate of 11% (+4 pts vs their Christmas commercial campaign and x3.5 vs the market average).
These figures confirm the potential of RCS to strengthen customer engagement and boost referrals significantly even during quiet peak periods.
“After a first conclusive test in December, we wanted to taiwan contact number retest the potential of the RCS of the highlight with less commercial pressure. These results even surpass those we had obtained during our Christmas campaign. The combination of our efforts in customer segmentation, personalization of communications and optimization of purchasing paths are bearing fruit. These performances demonstrate not only the effectiveness of our current strategies, but also the continued loyalty and commitment of our customers to the Courir brand.” explains Chloé HERBAUT, Animation and Loyalty Manager.How does BPCE Financement strengthen its brand image during a commercial lull?
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CONTEXT AND OBJECTIVE
Every year in the Spring, BPCE Financement teams set up a competition for their customers during a key commercial event.
The objective is twofold: on the one hand, to strengthen their brand image and on the other hand, to demonstrate educational skills during the competition in order to remind their customers of the advantages of Revolving Credit.
This year, we proposed a mechanic on the theme of spring and the proposed gains (which were related to outdoor activities or weekends to win).
The landing page was then sent through 2 channels: Rich SMS and email.
The user was invited to complete a bike ride in 15 seconds.
Every 5 seconds, the ride reminded them of an advantage of Renewable Credit.
At the end of the ride, the user validated their participation and had the opportunity to apply for financing directly on the game's landing page.