How to improve your Facebook ad creative based on results

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In addition, the headline and description may not be displayed depending on the location of the ad, so any information you want to convey to users should be included in the first three lines of the main text, which is always displayed regardless of the location.

Therefore, if you prioritize readability and use a lot of line breaks or blank lines in the first three lines of the main text, there is a high chance that the information delivered to the user will be reduced.

So, although it depends on the amount of information you want to convey to the user, as a general rule, try not to use too many line breaks or blank lines in the first three lines of the main text.

If you are creating your main text without using line manufacturing directors email lists breaks or blank lines but your ad click-through rate isn't increasing significantly, it's best to try using line breaks and blank lines to make it easier to read.

As already explained in this article, once you have created and submitted your Facebook ad creative, it is extremely important to improve it based on the results in order to achieve good results.

Specific methods for improving this will be explained in this chapter

The role of Facebook ad creative is to get more users to click on it and thereby direct them to a landing page, so it is important to improve the creative to increase the ad's click-through rate.


Specifically, by using multiple creatives, you can find common points among creatives with high click-through rates in terms of the ad format, the amount and content of text included in the banner, color schemes, and other designs, and then create and submit more creatives that meet these common points and verify what happens to the click-through rate, which will enable you to increase the click-through rate of your ads.

This can be applied not only to ad banners, but also to text, landing pages, etc. in the same way, so please give it a try.


summary
Above, we have explained how to create and improve Facebook ad creatives.

Here are the steps we took to create and refine the creative and achieve results:

Understand where your ads will be served and the recommended banner size
Know which ad formats to use
Creative Creation
Improvement
The results of Facebook ads depend more on how you improve them after you post them than on how you do it before you post them. So even if you don't see results after posting your ads, don't give up and keep trying various strategies. This is the most important thing you can do to see results.

Sorry, let me make one last announcement.

We want to solve a problem in the advertising industry where companies that want to implement web marketing strategies, including advertising operations, especially those with advertising budgets of 150,000 to several million yen, are unable to receive optimal marketing services.

To achieve this, we use the latest AI and automation technologies from Japan and abroad to maximize the efficiency and performance of our operations, and we have established an operational system run by professional marketers that continues to be improved.

Regarding the Facebook ads explained in this article, by operating the latest system in-house, they are able to continue to create banners, both still images and videos, in all sizes and all ad formats quickly and with a high degree of accuracy, and by using the latest AI and automation systems, they are able to continue to improve not only banners, but also ad text and landing pages on a daily basis, further accelerating the machine learning speed of Facebook's AI and enabling them to improve results more quickly.

Furthermore, we have a team of professional marketers, and by utilizing our past knowledge and know-how, as well as highly accurate data derived through machine learning using AI and automated systems, we are able to provide high-level marketing comparable to that of major advertising agencies with huge budgets, at a relatively low cost.