Lead nurturing strategies you can use at the MOFU:

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This is where you really need to sell your value as they review alternatives.


Demo your product: How will your solution solve their pain points, exactly? An effective product demo will explain your unique value—and increase relevance.
Offer free trials: Free trials (like ours) allow potential customers to explore features and performance—without financial risk. Foot in the door, check!
Make special offers: You can offer monthly payment plans or bundled packages. Just don’t outright ‘discount’ your pricing, as that diminishes your value.
Share case studies: Customer stories that relate to the lead or target audience help them identify with the pain points your solution solves.
I’ll say it again—make sure you are delivering value. That’s what will keep ‘em engaged.

Bottom of the Funnel Lead Nurturing Strategies (BOFU)
And at the bottom of your funnel, we have purchase and retention. By now, your prospects are well-informed and prepared to make a purchase decision. Retention is where you continue to provide exceptional service—securing their loyalty, as well as referrals.

Lead nurturing strategies you can use at the BOFU:

Follow up consistently: Don’t drop leads who are about ready to afghanistan telegram data purchase. Keep following up until you have a closed deal. You can also nurture the new customer relationship after purchase with frequent follow-ups to catch issues early on—and elevate the entire experience. (The right CRM can automate this for you!)
Maintain high-quality service: Once your leads have become paying customers, keep up the good work! Streamline onboarding and the sales-to-support handoff.
Create retargeting campaigns: Maybe the sale fell through, but that doesn’t mean the lead is dead. Retarget with ads and/or marketing automation to pull them back into your sales funnel.
Upsell or cross-sell: Upselling and cross-selling are about increasing the value of your solution for the customer—while maximizing CLV.
Now you can see the lead nurturing process as applied throughout your sales funnel.