Using Crowdsourced Ideas to Innovate Lead Campaigns

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Streaming platforms are snapping up hit series from the 1990s and 2000s for millions, if not billions, of dollars. While these series have certainly captured our imagination, there is still reason to wonder whether nostalgia alone is a viable business model. Analysis.

When The Wall Street Journal revealed that the most-watched series on Netflix was The Office , jokes poured into the web:



On Twitter, several had already pointed gambling data taiwan out the irony of seeing a platform that invests billions of dollars to create new shows attract an audience that prefers the comfort of their old slippers while re-watching hit sitcoms.

The phenomenon goes beyond Netflix. It is all the over-the-top (OTT) television services that are currently snapping up old series:

Peacock (NBCUniversal) has acquired The Office from Netflix for $500 million over 5 years.
HBO Max (WarnerMedia) snapped up Friends for $425 million over 5 years, and reportedly paid over $1 billion to get exclusive rights to The Big Bang Theory .