Key Conversations – How to Always Be Ready for Changes at Google? Interview by Maciej Kulkowski and Paweł Cengiel

[bithee975]

SEO is a dynamic industry, and keeping up with Google’s algorithm changes and new trends is no small feat. Recent updates, such as the emphasis on “helpful content,” show that content must first and foremost help users and ultimately lead to conversions. So creating valuable content for both search engine robots and, most importantly, for users visiting our site is key. Google’s AI is increasingly putting more and more emphasis on the SEO industry, so if you want to learn more about the latest trends in the industry and proven practices using it, be sure to listen to this conversation!

Contents:

Video
Transcription
Video
Transcription
Maciej Kulkowski
My and your guest is Paweł Cengiel, one of the most recognizable SEO specialists. He has certainly been in the industry long enough that he will have many interesting situations to tell us. Paweł has his own YouTube channel - SEO-PODCAST.PL . Paweł sells SEO courses, leads clients, and also sells SEO books: "SEO as an element of your buy russian number online marketing strategy" and "Practical use of SEO tools in your company" . Thanks, Paweł, for agreeing to come to my channel and for us to talk for a while about various topics. So now I give you the floor. Maybe you could tell me briefly what it's like for you? How long have you been operating in this industry? What do you do every day? What do you specialize in? So that we know even better what kind of expert you are.



Paweł Cengiel
Hi Maciek. Hello to you and to your listeners on your channel. And just as you introduced me, I think I have nothing more to add here. Maybe I'll just say that I've been in the industry for quite a while, because since 2015 I've known that there are also specialists in this industry who work much longer, but I think I'm somewhere in the middle. Not too short and not too long. So I have a fairly fresh perspective when it comes to SEO, but I also remember the times when SEO was still in Poland, maybe it was just starting out, that's too big a word, but we were simply learning the approach to website optimization and how to link our pages. And above all, how to live in harmony with the Google search engine algorithms, right?