LinkedIn Profile Summary Examples - Ross Simmonds

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If you’re selling something, try using storytelling instead of just listing off how great the thing you sell is. This helps build more trust in your readers and confidence in you.
Lean into numbers, so much so that you are defining even small details numerically. For example, if you are trying to get people to schedule a demo, say “15-minute demo,” similar to how Justin says exactly how many minutes his courses take to complete.
If you have one, end with a call to action. This could be letting people know where to contact you, what your website is, or how to sign up for your offering or product that you sell.
Don’t be afraid to be vulnerable and talk about difficult things. He talks about how career burnout led him to walk away from his job but then tells a great story about what he learned next and what he can teach. You might have a similar story about overcoming hardship that would get people to empathize with you.
Maddie is an Open Book Who Invites Candidates to Join a Fantastic Team
LinkedIn Profile Summary Examples - Maddle Tiernay
Why this works:

Instead of coming off as a ruthless head hunter, Maddie comes across as an approachable recruiter who has genuine interests and is truly interested in helping people.
While short and to the point, she conveys her personality, warmth, and the high quality of the company and team she is recruiting for.
She lets you know she is always up for a chat and invites you to send a message that doesn’t have to be about business.
How to use this example for your LinkedIn summary:

If you have a people-facing role, be inviting and come off as a kind human. This can drop the resistance that potential prospects or candidates would have in speaking with you.
Especially if you’re in sales or recruiting, put your company and/or product first. Use this space to talk about how great it is, as Maddie does here for Close.
If you want people to reach out to you, let them know you’re always up for a chat.
Ross Simmonds is on a Mission to Make Content Marketing Better
Why this works:

Ross starts with a clear mission statement and tells you how his agency makes content marketing more valuable—through actual marketing.