Here’s what the buyer journey typically looks like:

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Where Sales Fits in Your Buyer Journey: Sales vs Marketing, Support, and Success
Think of the purchase decisions you had to make in recent months—like a software subscription, a new pillow, wireless headphones, or a gym membership.

For almost everything we buy in everyday life, that south africa telegram data decision didn’t happen because a random sales rep walked up to us on the street and offered a great deal. That’s not how sales works (if only it were that easy!). Instead, we realized we had a pain point, researched our options, read reviews and forums, talked to friends, and checked out product FAQs.

That process is called a buyer journey, and your sales activities can influence and steer parts of it.


1. Awareness

A person notices a problem, a challenge, a pain point. During the awareness stage, they’re learning about this challenge, but they don’t yet know what they need, who to trust, or the end result of solving that challenge.

You can’t quite sell in the awareness stage, but your company can build its authority and credibility through marketing strategies that showcase your knowledge, experience, case studies, and advice.

2. Consideration

At this stage, your prospect understands their problem well. They’re on the hunt for solutions. They’re comparing options and wondering which one will give them the best shot at solving their pain point.

Your role as a seller at this stage is to help them compare options, visualize what the result would look like with each, and advise them from your own experience on the topic.

3. Decision

They’ve chosen the solution that will fix their problem—they now need a concrete option, a specific brand, and a product they’ll purchase. They crave case studies, product demos, pricing comparisons, and customer reviews.