Using Educational Videos to Build Authority and Trust With Leads

[shishir.seoexpert1]

That’s a huge problem for companies trying to fill their revenue pipelines with high-potential buyers. It’s also one that gets worse with each passing year as a seemingly endless supply of new products and services floods the market. For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! That’s a compound annual growth rate (CAGR) of 41.8% in the move from 150 to 14106 solution options.

Unfortunately, in an attempt to stand gambling data thailand out in a sea of sameness, all too often salespeople resort to pitches that:

Overload their customers with product or technical information
Parrot high-level value propositions that lack clarity or differentiation
Fail to manifest the confidence and conviction their customers crave.


The Three Things Your Pitch Needs to Do
In a market where customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions, your sales pitch needs to do three things: