How to Leverage Word-of-Mouth Referrals in Small Communities

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Brains are hardwired to prefer a particular type of conversation.

The Questions We Like Most
In a study conducted at Harvard University, researchers Diana Tamir and Jason Mitchell noted that 30–40% of everyday speech is used to inform others about our own subjective experiences. In gambling data america fact, by nine months of age, babies are observed attempting to draw others’ attention to elements of their environment they find of particular interest. And regardless of where we might live in the world, most of the time we spend communicating with other people involves sharing our knowledge, perspectives, and opinions with them.

To better understand the human predisposition towards certain types of questions, researchers gave participants the choice to answer questions that involved the disclosure of three types of information:

Their own beliefs and opinions (e.g. “How much do you enjoy winter sports such as skiing?”)
Speculations about the beliefs and opinions of other people (e.g., “How much do Norwegians enjoy winter sports such as skiing?”)
Facts (e.g., “True or false; Leonardo Da Vinci painted the Mona Lisa.”).
Each question carried with it a monetary payoff that participants would earn at the end of the experiment, and the values were varied across the various trials.