To exploit Pinterest's potential, you can get your product out there with the help of so-called influencers - this is not a flu virus, but people who have a large number of followers on social media channels. Due to their large reach and a mostly personal relationship with their followers, influencers have a big influence on the purchasing behavior of their fans.
An influencer's profile usually consists of personal experiences, pictures armenia phone data with friends, things the influencer likes, and marketing. A colorful mix of the influencer's private life paired with tips that are not backed by an advertising contract and advice that is deliberately spread on social media. Influencers always have to state that their post is advertising, but since they have already built up a great deal of trust , followers listen to the influencer's opinion. Most followers identify with the influencer. By sharing their private life, followers feel included or want a life similar to that of the influencer.
Influencers do not market themselves as aloof internet personality , but embody the image of the best friend or the person you would like to be. The authenticity of the influencer is particularly important here. Due to the influencer-follower relationship, the fan trusts the influencer's opinion. "We have so much in common, if the influencer likes the product, then I'm sure I will too." Companies can use this basis of trust. When an influencer markets your product, the branding , traffic on your site and brand awareness (the level of awareness of your brand) can be increased. Sales are boosted and in a win-win situation, the company gains customers and the influencer gains followers. An influencer must therefore be careful which companies he cooperates with. If the influencer recommends brands too often that turn out to be a bad buy, fans will lose trust and unfollow. Influencers are not only found on Pinterest, but also on other social media outlets such as Facebook and Instagram (our Instagram).
How exactly can you make money with Pinterest?
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