Why YouTube Advertising Is So Popular

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Standard methods of promoting goods and services are gradually losing their effectiveness, so advertisers increasingly consider video as a tool for working with their target audience. However, not all brand owners use the full potential of this resource.

If you look at the comScore report, it becomes clear that the overwhelming majority of RuNet users prefer to watch videos on YouTube. And the social networks VKontakte, Odnoklassniki business opportunity seekers email list and the Russian-language segment of Facebook are significantly behind in percentage terms.

YouTube's Russian-speaking audience is over 40 million people, to whom the resource offers unique tools and its own analytics for working with video content. In addition, YouTube is a search engine that provides an additional opportunity for communication with potential consumers.

You can choose which YouTube features to use for your business. It can be a regular video hosting service for storing video content and a platform for third-party special projects with bloggers. It can also become a tool with which you can turn your channel into a media platform for promoting information that ensures the constant attraction of a new audience and clients. No matter how upsetting this fact may be for some users, it is impossible to imagine YouTube without advertising today.

If you choose to place channel advertising on YouTube, you will have access to the following features of this platform:

Creating a channel for communication between your target audience and your brand. Advertising on YouTube will help you best demonstrate your competitive advantages to customers and tell about your expert experience. For example, potential buyers of an online store can see a video demonstration of the products offered.

Effective impact on the target audience. With YouTube, you can set up targeting based on specific indicators: topic, keywords or groups united by common socio-demographic criteria.

Track the performance of your YouTube ads. Your AdWords account contains all the information about your video content views, expenses, and budget. In your personal YouTube account, you can find analytics about who is watching you and how.