Why Slogans Are So Important for Attracting Customers

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First, let's figure out what an advertising slogan is. Translating "slogan" from English, we get "appeal", "slogan", "motto". Hence the definition of an advertising slogan: it is a short motto of a product or company, the main task of which is to convey the main idea of ​​the advertising campaign. Therefore, a good slogan is not just a beautiful phrase, but also one that carries a certain semantic load.

Another, no less important, task of the slogan is to attract customers, increase brand recognition, and work on the company’s image.

Experience shows that not all slogans betting email list perform their functions as they should. Some phrases pass by the consciousness of customers, are not remembered by people at all - that is, they are absolutely useless in terms of attracting customers. That is why not every, even well-known company, has its own advertising slogan - in this case, goods or services are advertised differently each time.

Meanwhile, if a slogan for attracting clients is developed according to all the rules, then you can win quite a lot. The company's product will become more recognizable and memorable, and the organization's image will be maintained at a certain level.


Advertising slogans to attract customers: requirements, types, approaches and methods of creation
The slogan consists of only a few words. But the meaning of each of them indicates the company's strategy.

Using slogans:

Promote products and brands.

Attract customers.

Increase sales.

They are trying to unite the team.

In the latter case, we are talking about various kinds of corporate slogans and chants.

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The classification of slogans is based on the principle of formation. The main options are as follows:

Slogans to attract customers with the mention of the brand name: "There is an idea. There is IKEA!"

Phrases reflecting the type of activity: “Blog to the rescue!” (a play on the consonance with the wish “God to the rescue!”).

Slogans that speak about the purpose of the product: “Refreshes the air, refreshes emotions.”

Advertisement with reference to specialists: "Colgate Total. The choice of dentists."

Slogans that attract customers with a unique offer: “Melts in your mouth, not in your hands” (M&M's).

An advertisement offering a solution to a problem. In the USSR there was a slogan: "Our milking machine can be disassembled and washed in 10 minutes." Although the euphony of the phrase left much to be desired, the slogan worked due to the surprising nature of the fact.