Tips to Keep Your Push Notifications from Going to Waste

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Push technology is one of the marketing techniques, so it is logical that there are practical tips on how to use it. The main one is to not cross the line between constructive dialogue and obsession. Here, by analogy with direct sales, you cannot cross the line after which clients are likely to refuse to cooperate with you.

Pay attention to the following factors:

Selection of target audience.

This is the key to the success of push buy bitcoin email list mailing. Increasing sales and achieving other goals can only be achieved by personalizing offers and taking into account the interests of customers.

Push notifications can be configured based on gender, age, and other parameters. The tool can also create mailings that take into account users' interests based on the results of an analysis of the products or sites they view.

Relevance of content.

Send subscribers only new information. Promotions, discounts, news should be relevant, that is, corresponding to the subscription topic.

If the user has agreed to receive the "Dish of the Day" newsletter, you should not send him a message about a partner store having a sale of the spring shoe collection. This is pure spam, and the audience will evaluate it very negatively.

Geolocation .

This is an important parameter that underlies many advertising campaigns. Contextual advertising is built on it. The text of push notifications can contain the name of the region determined by the person's IP. If the user specifies the locality or region themselves, then geotargeting will be more accurate.

Another option (more modern) is sending notifications at the time when the customer (according to GPS data) is near your store.

Linking to social networks.

It is necessary to provide the client with the opportunity to “share” the information. Social media is the best option for this.

Timeliness .

Push notifications should be sent when it is convenient for subscribers. Rarely will anyone be interested in discounts in a store or new arrivals at two in the morning. There is a high probability that after such a message the client will unsubscribe from your mailing list. The best time to send notifications is afternoon on weekdays.

Possibility to unsubscribe.

Don't impose yourself, people should have the right to choose.

Strict dosage.

If you use several parallel advertising channels (which is inevitable when running a business), be sure to synchronize them. If SMS and push messages contain the same offers, the client may find it intrusive. And you need user loyalty.

The fact that a person has subscribed indicates their desire to cooperate. And the basis of the dialogue with them should be mutual respect. Do not forget to show it, it is very important.