Main types of advertising in marketing

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Let's look at the main types of advertising that are considered the most effective in marketing.

Outdoor advertising
This type of advertising is the most common in marketing. It is currently very relevant and highly effective in promoting goods and services. The English name for this type is outdoor, which means "outside the premises, in the open air."

That is, any type of advertising placed buy weight loss leads on the street can be considered outdoor advertising. These can be billboards, posters, placards, neon signs on buildings.

Example of banner advertising

Source: Unsplash

Promoting a product in this way means having the following advantages:

it is possible to reach a wide audience;

the cost of one contact with a potential client is low;

the impact on the audience is long-term;

There are many ways to place advertising information.

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Alexander Kuleshov
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For the placement of text and graphic outdoor advertising, permanent or temporary structures are used, which are installed in open areas, above the roadway of streets, on the external surfaces of buildings and structures. This type of advertising is perceived visually.

The following disadvantages of outdoor advertising can be listed:

allows you to transmit a small amount of information;

susceptible to weather conditions;

The cost of producing large-scale structures is high.

The impact of outdoor advertising on the consumer is possible when he is on the street or studying advertising from the windows of buildings and transport.

When creating advertising structures, it is necessary to take into account factors that may affect their effectiveness (pedestrian traffic, vehicle speed).

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There is evidence that if the meaning of advertising material is read within 1 second, then the advertising is effective. That is, it should be short, compact, contrasting and clear.

Advertising in the media
The media include printed media, TV, and radio. Advertisers and marketers use the media as their main field of activity, since everyone uses them – some every day, some periodically. We will pay attention to advertising in print later, and now we will focus on television.

Television is considered one of the most advanced and effective advertising channels.

Before the Internet, TV advertising was the main tool for selling and promoting products. It has a very wide audience reach.

Television advertising is characterized by the effect of presence, it is close to interpersonal communication, since it creates the illusion of direct two-way contact. This makes TV advertising very expensive (its costs often make up the bulk of a company's budget allocated for marketing activities).

Media advertising is most often created in the form of short videos of a game, nature, graphic or other nature.

It has the following advantages:

affects both visually and soundly;

reaches a wide audience;

has a strong psychological impact, since the appeal to consumers is of a personal nature;

The choice of visual and sound means of influence when creating it is very wide.

The main disadvantage of TV advertising is the high cost of airtime and high-quality production. In addition, viewers usually have a negative attitude towards interruptions of content by advertising materials.

Print advertising
Distribution of commercial information by means of printed materials is very effective. Images obtained by means of modern methods are realistic, colorful, full-color. They allow to achieve increase of sales and enhance the prestige of the company.

Example of print advertising

Source: Unsplash

Print advertising is published in various formats (newspapers, magazines, leaflets, banners, booklets, posters, POS materials intended for advertising products at the point of sale).

As before, many companies publish business cards and product catalogs, since some consumers prefer paper rather than electronic information carriers.

In addition, for some people, books are also preferable in paper form rather than in electronic form.