Writing evergreen content
Does your Google Trends research show you an interesting and japan business email list consistently significant trend for a keyword? If this pattern is consistent over time, you can invest in evergreen content .
evergreen content trend
That is to say, an evergreen content, a publication that – once positioned – will guarantee you constant traffic over time. Even in these cases, it is advisable to manage searches in order to obtain a broad temporal comparison. This way, you can be sure that you are dealing with a robust, substantial topic.
Thanks to the ability to filter search terms on Google Shopping, you can get detailed information on searches for certain products . This way, you get more clarifications and indications about what to add to your e-commerce, what to remove or update. Before making a decision, however, I recommend also doing a search in the standard web section of Google Trends.
Update outdated content
If you are about to review your editorial calendar and update old content, these reflections on the themes that remain constant over time can help you decide which posts or web pages to update. Clearly, if the trend is virtuous, you are almost forced to review the resource. In order to present it in the best possible way to readers. But there is also another factor to evaluate.