Keeping A Clean Database Is An Art and A Science

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That is what I mean by bad database management. If you solicit existing clients you need to make sure that you tap into all the information that sits right there in your database. I would expect that and so should everybody else.

But here comes the “adding insult to injury” part. The other day I got another letter that was the same content as the original one I had received a couple of weeks ago. Not only could this bank not deliver on their offer, they then proceeded to NOT mark their database which resulted in me receiving more letters.

Keeping a clean database and segmenting it so it works to mexico telegram data your advantage is an art as much as it is science. Sloppy set-up and spotty record keeping will eventually lead to lost sales opportunities (how do you know when to follow up with whom?) and it will leave existing customers/clients disgruntled when they receive offers that treat you like you weren’t a customer to begin with.

It’s just bad business and reflects poorly on your overall brand and image. So, take the time to focus on CRM management as if your business depends on it (and actually it kind of does!).

And if you can’t, and no one else in your organization can handle that professionally, then spend the money to hire an outside expert to assist you. It’s well worth the investment, and your ROI will astonish you!The Tricky Transition From Salesperson to Sales Manager
Are you taking your best sales person and making them your new sales manager? If your selection is based on sales performance alone, it could be a costly mistake.

Sales management has little to do with managing and everything to do with leading, teaching, and coaching. Is the new person leading your team the right person for the job?

It’s not uncommon for top-producing salespeople to be promoted into the position of sales manager in the hopes that they’ll manage and lead others to be equally successful.

I see it all the time— great salespeople with no experience in leadership and management being thrown into a position they’re not prepared to play. The move often fails because they move up the ranks for all of the wrong reasons.

Great Salespeople Aren’t Always Great Sales Leaders
Just because they’re great sellers doesn’t mean they’re great leaders.