People want to feel good about their purchases, business or personal.

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How often do you lower the price of your product or service just to close a deal and avoid dealing with an objection?

Many times objections come up during the sales process and we are too quick to appease with a price reduction.

Price can be a smokescreen and if we rush too quickly to solve for that we may not find out the real objection. Price is only one type of objection.

Prospects will have objections about timing, features, service, shipping and a myriad of other things.

Objections are a Natural Part of the Sales Process
When you and the customer are taking the steps to move forward in the sales process it is natural that objections will arise. You have to be prepared to handle them.

Sometimes people are just not interested but don’t know uae telegram data how to say no or they really can’t afford it and don’t want you to know that.

Learning to handle objections is important so that you don’t spend time with prospects who are not going to buy and you ensure that those who are going to buy have all the information they need to make a good decision.

What are Objections?
When you have a qualified lead they are a signal that the customer is interested but not ready to buy.

Objections usually arise because either you or the prospect don’t have a full understanding of something important.


They want to be sure they made the right decision. So sometimes an objection is really the prospect saying, “Tell me why your product is so great so I can feel good about my purchase.”

Handle vs. Overcome
Most objections are legitimate and should be treated that way. Many salespeople talk about having to overcome objections. I always use the term “handle” instead. If I have an objection I don’t want to be “overcome”.