Question 2: Targeted and personalized information
Following Bob’s question, we fielded another great question from an unnamed Sales Gravy Coaching client:
How to handle short lead generation times and whether calling businesses that have something in common, such as geographic location, would be helpful.
I like to do high-intensity exploration sprints. Block out 10-15 minutes, chop wood as fast as you can, then take a break. This approach keeps you energized and focused.
Narrow your list
Whenever possible, focus your list of prospects on people who afghanistan telegram data have something in common — same industry, similar job title, even same town.
That way, your message can be targeted and speak directly to a collective pain point or shared experience.
Targeted messaging: For homogenous groups (e.g. a group of CFOs). It may not be for everyone, but it can make you more effective.
Personalized Messages: While time-consuming, it’s worth it for your most valuable prospects (executives, board-level, or highly professional buyers.
) Craft these messages specifically for that individual or account.
More resources to help you improve your exploration capabilities
Ready to dive in? Go to salesgravy.com/resources to download our free guide: 7 Steps to Building an Effective Lead Generation Sequence. You can also buy my new book, The AI Advantage, available on Amazon, Barnes & Noble, or wherever you buy books.
It contains actionable lead generation strategies for the age of AI.
If you'd like to sharpen your skills or ask follow-up questions, check out our coaching programs at salesgravy.com/coach. My team and I work directly with sales professionals at all levels to help them develop a sequence for success and reach new heights of performance.