How to Create a Compelling Call-to-Action (CTA)

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The lab uses social media, the intranet and monthly internal presentations to share its ideas within the organization . It also holds regular hackathons on topics that interest VPRO staff and has used Google Design Sprint for a few projects, says Annelies Termeer. “We try to be open so people can come and discuss things that intrigue them.”



Photo credit: VPRO Medialab

“There are people who love innovation gambling data germany and want to try new things. But there are also those who like to listen to what we do with our projects, but too often end up going back to their day jobs due to lack of time and resources,” she says.

"One problem is that other departments have to find additional resources if they want to further develop our projects. Most people are already busy with their normal missions, so this is a big obstacle."

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When it comes to future trends, Annelies Termeer says that augmented reality is emerging as a particularly promising field: “Today, all mobile phones have this capability, but I haven’t really seen any interesting use cases in the media. AR is only used for gaming or in the commercial context. This is an opportunity that I see.”

So the lab is developing “Dustin,” an interactive smartphone story that uses AR elements. “You could think of AR as a new public space, but now it’s filled with Pokémon and advertising. I think there’s also a role for public broadcasters, who could create more high-quality, informative AR content. ”