Digital Marketing 101: Everything You Need to Know

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Insoluble paradox: in the field of AI, the media are once again becoming dependent on their eternal frenemies (and real competitors), at the time of the release of Facebook NewsTab and in the midst of a war over neighboring rights in Europe. It is in fact the Gafa that concentrate most of the technical knowledge around AI, that have recruited the best experts, and that provide turnkey tools via the cloud, such as fast.ai, Google's AutoML or Dialogflow NLP. On the other hand, they gambling data saudi arabia support research projects combining journalism and AI through the Google News Initiative and the Facebook Journalism Project . The editorial offices are well aware of the power of the giants, and are asking at the very least to participate in the construction of the “next big thing”, because “ the next conversational information AI could well be generated by a tech platform and not by an editorial office ”.

Making ethical choices

In a context of loss of trust, editorial offices are very sensitive to the control of the discourse around their tools and display a desire for transparency towards their users. Some large editorial offices even deliberately slow down the use of AI when they realize that they do not control the result:

“ If we cannot identify biases in a dataset (or if the biases are difficult to characterize), then the dataset, and the algorithm, should not be used in an editorial project .”