The Main Reasons for Abandoned Carts

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For online store owners, abandoned shopping carts are a real nightmare. The statistics are disappointing: about 70% of buyers do not buy back the items they put aside. This leads to huge losses!

How to get a customer back? It is best to ask them about the reasons that prevent them from completing the order. Then you need to offer help in solving the problem and lead the customer to completing the transaction. If you think that there is nothing complicated about this, then you are deeply mistaken. There are certain nuances here that simply must be taken into account.

Conventionally, we can identify two healthcare email list groups of reasons for abandoned carts:

Reasons beyond the store owner's control. The potential customer was not planning to buy anything, he/she just wanted to view the characteristics of a particular product, and adding it to the cart was a simple coincidence or a desire to make browsing easier. In this case, it is simply impossible to persuade him/her to complete the transaction.

Reasons that can be influenced. The site owner only needs to work a little with his resource to make it more attractive and convenient to use, facilitating the payment process and guaranteeing reliability to clients.

The reasons for the first group cannot be influenced in any way, and most of the goods placed in the basket will never be purchased. Accept this fact as a given. But you can eliminate the reasons for the second group. Abandoned baskets in an online store do not seem to entail dire consequences: so what if a person did not want to buy this item - not very pleasant, but it did not lead to serious losses for the online store.

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Alexander Kuleshov
Alexander Kuleshov
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The Main Reasons for Abandoned Carts
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Using modern analytical SaaS solutions does not allow identifying all the reasons preventing a purchase. Therefore, it is necessary to reduce the number of abandoned carts using the only possible method, i.e. neutralizing the identified negative factors in order to persuade the client to complete the transaction.

What are the reasons for refusing to pay for an item added to the shopping cart?

Mistrust
People will never buy a product from an online store that they do not trust. One of the main reasons for this feeling is the poor design of the platform and errors in its structure, which include:

poor quality graphics;

broken links;

low usability;

unattractive design;

other aspects of a technical nature.

If your online store is not prone to these errors, it means that the entrepreneur takes his business seriously, which builds consumer trust.

Another reason for customer doubts is the insufficient level of security of personal information and the lack of a guarantee of payment security.