Involve the entire family
Organisations often forget that they can serve the whole family. Why not create a ‘Family Calendar’ with some fun opportunities for members and their families? Or you could offer a discount if other family members sign up.
Measure member satisfaction
A good way to measure how satisfied your members are is to look at engagement across your different channels. Choose performance indicators that you think may indicate satisfaction levels, like email open rates, attendance, and account activity. For tips on how to monitor and improve members’ satisfaction with club software, click here.
Rewards programs for referrals are an effective brazil rcs data way to harness word-of-mouth marketing. By offering an incentive to both parties, everyone benefits.
Set a community challenge
Fitness challenges can encourage your community to feel competitive and motivated while working out. You could also set up ongoing challenges and one-off monthly challenges with prizes to help fuel the competition.
Offer attractive benefits
Create valuable tools, templates, personalised tips, or even an app that gives your members access to exclusive content and perks. Benefits go a long way as they have a positive impact on membership retention rates.
Look at your outgoings to reduce costs
Examine indirect costs or the things that you purchase for your organisation. A common unnecessary outgoing is a subscription service like a dedicated email marketing tool. A lot of people we speak to use Mailchimp and then something else to manage their admin. With an admin management platform like LoveAdmin, you can do everything in one secure place.
Train your volunteers
Consider training volunteers to take on new jobs and tasks that could eliminate the need to bring in a whole new person.
Utilise revenue-generating sessions
Concentrate on filling sessions with the highest profit margins and then replicating those. You want to minimise the time and resources you spend on the sessions with the lowest profit margins.