Lack of initiative from sales managers and marketers

[subornaakter40]

Often, the marketing and sales departments do not cooperate, but are at odds. Mutual accusations usually begin with a drop in sales and claims from marketers about the lack of feedback and failure to meet plans.

In the case when sales lack active applications, stones are thrown at marketers. They are blamed for crooked leads and the viability of the overall promotion strategy. The lack of international mailing list cooperation does not allow working together to increase conversion. When betting on the use of inbound marketing, teamwork between the sales department and marketers is extremely important. Only by joint efforts can they bring leads to real deals.

Lack of employee engagement

In order for inbound marketing to work, it is important that all employees are fully engaged. This methodology involves adjustments and even large-scale changes to the “road map” items, including:

changing the website design;

creation of target landing pages;

adding new conversion paths;

revision of work algorithms;

CTA;

forms for collecting customer information, etc.

Inbound marketers should strive first and foremost to increase conversion on the site. With properly structured work, the result will depend on the efforts made, and not on the company's field of activity or the characteristics of the target buyer. Whether to conduct the analysis and develop a strategy yourself or hire a professional for this is your choice.

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What results can be achieved with inbound marketing: some statistics
Having decided to use inbound marketing wisely, you still want to have an idea of ​​what results can be obtained using these methods and how quickly. Not long ago, a special study was conducted on this topic - a survey of marketers about their experience using inbound marketing. The main conclusion made by the researchers is that the use of these tools in modern realities leads to the greatest effect.

Change of traffic

In the vast majority of cases (92%), traffic has increased significantly. More than half of respondents said that traffic has increased by more than 50%. In 85% of cases, achieving this result took less than 7 months. 65% of respondents saw their traffic increase in less than 4 months. The most effective tool, according to respondents, is the company blog (noted by 25% of respondents). SEO tools are in second place in terms of effectiveness (named by 19% of respondents). Third place was given by 17% of respondents to activity in social networks.

Changes in lead generation

More than 93% of marketers noted an increase in lead generation efficiency. More than half of respondents noted an increase in the conversion of visitors into leads by 1.5 times. These data coincided with the traffic picture, which is easily explained. If the landing page content is competently and interestingly composed, this will lead not only to an increase in traffic, but also to an increase in the number of interested users.

Again, the majority of respondents (84%) noted an increase in the number of potential buyers within 7 months. For 20% of respondents, such a jump occurred in the first two months of incorporating inbound marketing methods.

According to the results of the study, the best lead generation tool was the creation of targeted landing pages (noted by 23% of respondents). Only 1% behind this result was maintaining a company expert blog.

Increase sales

By increasing the number of leads alone, we can already say that sales will increase. However, the possibilities of inbound marketing are not limited to this. Higher-quality leads are more likely to convert into customers, so sales grow faster than the number of interested users increases. This result was mentioned by 42% of respondents. 20% of marketers indicated that sales increased by 25%. And the period of such a result is again 7 months for half of the companies that took part in the survey. 19% of respondents note that the main result was achieved by creating targeted landing pages and CTA elements. 17% noted more thorough work with leads, and 16% - blogging.

We hope that our article has clearly shown you all the advantages of using inbound marketing in today's market conditions. To give a boost to sales growth and further development of each company, it makes sense to take a closer look at the tools that inbound marketing offers.