Data Collection Methods for UX Audit

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It's time to move on to discussing the metrics that need to be measured during a UX audit and how exactly to do it.

Website analytics
There are key website analytics metrics that need to be measured before work starts - those indicators that will give a clear idea of algeria consumer email list ​​the effectiveness of the current state of the site, the starting point from which changes will need to be recorded.

For example, conversion metrics will help track changes in the number of orders or subscriptions after interface improvements.

And business metrics such as customer retention rates and reduced churn will clearly demonstrate an increase in customer loyalty.

One of the key methods of data collection in this case is the use of web analytics (Google Analytics and Yandex Metrica and others).

Of course, you need to focus on something when analyzing a site; we suggest taking the average conversion rate of the industry as a basis and starting from these indicators.

Remember that “nothing exists until it is measured” (Niels Bohr). In fact, UX audit is not some ephemeral thing based on ideas out of thin air and designer’s guesses, it is a completely measurable process, the payback of which can be assessed with the right settings.

A question often asked is how to conduct an audit if Metrica is not connected or goals are poorly configured, and there is no understanding of how to configure them. It is better to initially conduct an audit of what you have configured in Metrica, set important indicators on which the UX audit will be based, and allocate a certain period for collecting data (if the necessary data has not been collected).