Focus on cybersecurity and data protection

[nusaiba125]

In the case of B2B portals, investing in cybersecurity = ensuring the safety of your partners’ confidential information.

If previously DDos attacks were usually carried out on large companies, now the websites of medium-sized businesses are actively subjected to spam attacks.

By ensuring the information security australia consumer email list of your resources, you also demonstrate your concern for users, showing them your reliability and customer focus.

This directly affects the loyalty of B2B clients and can become a decisive factor when choosing you as a counterparty.



PRM system as a key to effective interaction with partners in B2B2C
When talking about B2B user expectations and UX/CX trends, it is impossible not to mention one of the most significant trends in the development of online sales in B2B2C: the development of PRM systems (ecosystems).

PRM (Partner Relationship Management) is a strategy and system for effective management of relationships with partners: distributors, resellers, agents and others.

In essence, a PRM system is a communication tool that is implemented so that all parties involved can receive the information needed to increase the profitability of their work and improve customer service as quickly as possible.

Schematically it can be depicted as follows:


Image from the author's archive
The optimal PRM system in the current market development conditions includes:

personal account, where all important operational processes (for example, sending orders and issuing invoices) are automated;
LMS system for training and certification of partners;
various affiliate loyalty programs and ratings;
order routing;
elements responsible for interaction with sales representatives and agents;
the possibility of placing orders from both sub-dealers and end customers;
the function of monitoring balances and movement in warehouses, the ability to connect dealer warehouses;
the possibility of joint planning of business and marketing activities of product manufacturers and their partners;
analytical reports on sales and marketing campaigns;
tools for building communication between the manufacturer and end customers without the need to change the sales structure.