The main goals of community-centric fundraising include:
Prioritising the power of many people working together to make a lasting impact over individual contributions
Encouraging opportunities for collaboration (amongst non-profits) over the competition
Prioritising the needs of the community rather than the interests of individuals
Inviting donors and partners into conversations about race, inequity and privilege. This can feel uncomfortable but promotes the idea that a flourishing community serves everybody within it not just the most privileged
Educating donors and community members about how equity and justice benefit everyone in a community
Highlighting the voices of people most impacted by injustice and making space for the community to share solutions
Sharing resources and power with people and organisations that are under-represented
What are the differences?
The key differences between donor-centric laos rcs data and community-centric fundraising lie in their focus. Donor-centric fundraising aims to build personal relationships with donors, treating them as essential stakeholders in an organisation.
On the other hand, community-centric fundraising is about creating a broad, supportive network united by a common social cause.
So, while donor-centric fundraising is about individual preferences and behaviours, community-centric fundraising harnesses the collective power of communities for funding needs.
When it comes to choosing between donor-centric and community-centric fundraising, there is no one-size-fits-all approach.
Every organisation has different goals, resources, and skills, and it is essential to understand your potential donors’ and supporters’ motivations to be effective.
At the same time, you can improve your fundraising success by incorporating elements of both approaches together. Ultimately, your donor’s experience and investment in your organisation, combined with a united and active community, will be the factors that contribute significantly to your fundraising success.
So, take the time to evaluate your organisation and its unique situation, and make an informed decision that will help you achieve your goals.
Which strategy best suits your organisation?
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