As expected, entertainment channels are the cheapest, while cryptocurrencies traditionally turned out to be the most expensive topic. But do not forget that the figures are approximate, and you should not blindly rely on them. First, buy a small volume of posts for testing, look at the results in your particular case and then decide whether it is worth buying advertising further.
6 factors influencing the price of advertising in the Telegam channel
Let's look at the main factors that influence the price of advertising in TG:
Channel theme. The narrower the target audience, the more expensive it will be. Since it is simply harder to gather and find than an audience of any kind of entertainment. Almost everyone likes to have fun and relax, but not everyone is seriously interested in business, finance, or cryptocurrency.
Audience solvency. It's the same here as with the subject matter. The more solvent the audience is, the more expensive the products can be of interest to them. That's why the demand for such users increases greatly. If the price tag for selling a product is high, then the advertiser can afford higher expenses for promoting the TG channel .
GEO of the audience. This point is directly related bank data to solvency. The better developed the country is, and the higher the standard of living in it, the more solvent its population is. And therefore, the price tag on the product is higher, and as a result, the price tag on advertising.
Post coverage. Everything is simple here. If you buy advertising not directly from TG, but from channel owners, then you pay for the post. Therefore, the price for a post depends on the expected coverage of this post, since there is no possibility to purchase a fixed volume of traffic here. The cost is calculated using the formula:
Post price = number of thousand impressions / cost of 1 thousand impressions in this topic.
Duration of publication and pinning. You can place a post for a day, and such placement will have one price. You can place it for a longer period or forever, but this will have a completely different price. The longer the placement, the greater the reach of the post. Each channel sets the options for the duration of placement independently. But in general, most channels use the following models: 1/24, 2/48, 3/72.
Audience quality, also known as activity. The average activity indicator is considered to be ER 20%. If the audience engagement indicator is low, it means that the quality of this traffic may be poor, and there is a risk of getting a big minus from such a purchase. A high indicator indicates that the channel's audience is real, alive and active. This means that advertising in such an Internet channel may be more effective.
How much does advertising cost in Telegram channels: 4 examples
Let's look at specific examples from the telega.in exchange to see how much advertising costs in various Telegram channels:
Entertainment channel with cats. For one post with a pin for an hour and a publication duration of 24 hours in such a channel they ask 14,400 rubles. On average, one post according to the 1/24 scheme will collect coverage of 77k views, which is equal to 190 rubles per 1 thousand views.