SaaS is subscription software, and sales depend on the number of customers acquired and whether those customers continue to use the service.
SaaS sales is a very important phase in acquiring leads for SaaS companies , and it is no exaggeration to say that it determines sales.
We will introduce the mexico cell phone number list differences between SaaS sales and general sales, and storytelling that will set you apart as a SaaS salesperson.
Table of Contents [Hide]
1. What is SaaS Sales?
2. Differences between SaaS sales and general sales
3. Skills required for SaaS sales
4. Talking skills that make you stand out in SaaS sales
5. Use your conversation skills to differentiate your SaaS sales!
6. BOXIL: Attracting customers for SaaS companies
SaaS is an abbreviation for "Software as a Service," and typical services include Slack, Chatwork, and Zoom. It refers to cloud services provided on a subscription basis.
Characteristics of the SaaS industry
SaaS refers to cloud services that can be used anywhere there is an internet connection.
It is already quite widespread in the United States, and its use is on the rise in Japan as well .
The introduction of SaaS is also being promoted by the Digital Agency, which was launched in 2021, and it is an industry that is expected to continue to grow in the future.
SaaS Sales
The biggest feature of SaaS is that it is a service that is easy to implement and does not involve the provision of physical products.
Since most services are offered on a subscription basis, sales depend on an increase in the number of users and on the number of customers who continue to use the service.
Therefore, it can be said that it is the sales staff who contribute to customer acquisition that supports SaaS sales .
A notable feature of this approach is that each process, from customer acquisition to customer success, is handled by a different person.
BOXIL for lead acquisition
The challenges facing SaaS marketers in generating leads are:
You only get leads that don't progress to sales
You spend money on advertising but don't see results
I am exhausted by analog sales and customer acquisition methods
"BOXIL SaaS" can solve these problems with these three points. With "BOXIL SaaS", you can steadily acquire leads, mainly from those who are comparing and considering products, by using articles that have achieved high SEO rankings. There are about 250 categories available, so please check here to find the category that matches your company's services, actual costs, and use cases.
The difference between SaaS sales and general sales
We will explain the characteristics of SaaS sales and how it differs from general sales.
Sales that builds trust
General sales are often a one-time sale type, and there are not many that involve building ongoing relationships.
On the other hand, SaaS sales involves an ongoing relationship with clients, and involves making proposals tailored to the client's challenges and eliciting their problems.
It is important not only to consider the merits of the product or service, but also to understand the overall picture and think from the client's perspective.
It would be good to build trust through this process and be conscious of sales that will be chosen on the basis of people .
Sales divided into processes
SaaS sales are divided into three categories: inside sales, field sales, and customer success.
Inside Sales
Inside sales is the process of directing customers who are likely to close a sale by phone or email to field sales. The trick to inside sales is to decide on a conversation scenario.
Field Success
Field sales is a method of actually visiting clients and conducting interviews and sales talks. The trick is to prepare materials to be used in negotiations and talks in a simple and easy-to-understand format.
Customer Success
Customer success means making the most of your company's services to help your customers succeed and grow. The trick is to have a firm grasp of how your customers are using your services.
In SaaS sales , the challenge is how to provide customer success so as not to lead to cancellations . In order to continue to satisfy customers, methods such as "listening to customers," "solving their issues," and "having a deep understanding of your own services" are required.
In SaaS sales, maintaining customer satisfaction even after the contract is signed is essential.
Our site also has articles about the challenges of SaaS sales , so please feel free to take a look.