As in previous seasons, solo episodes and interview episodes will alternate. In the solo episodes, we take a closer look at one aspect of successful CEO communication. In the interview episodes, CEOs, board members and executives report on their very personal strategies and experiences (not only) in digital communication.
By the way: It was no coincidence that I first looked at the role of LinkedIn in CEO communication. In the next episode, I will speak to a very interesting interviewee, herself a successful social CEO, about a ranking that no one who deals with the topic can ignore.
Listen to Season 3, Episode 1: "Can There Be Only One?"
About the episode: Can there be only one?
About the episode: Can there be only one?
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About this podcast
What is a social CEO anyway? Why should all managers today linkedin data think about their digital presence? What does a good strategy look like - and what do I need to do to achieve it? What can I learn from successful examples? What are the dangers? What is the benefit of personal visibility for me personally, and what does it bring to the company? What is this corporate influencer topic all about? - Oh, and how do I, as a communications manager, convince my skeptical board? I will be addressing these and many other questions - and of course the answers to them! - in my new podcast in the coming months.
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