Monitor compliance with editorial policy and other accepted standards, support the main concept of the site; ensure timely text content of the site, remove or optimize irrelevant and inaccurate materials; support the community formed around the Internet resource and work through negativity; monitor the work of competitors and the market as a whole, stay abreast of trends; analyze user behavior on the site, track user reactions to various topics and content formats; planning a content plan and creating content in accordance with it; preparation of assignments for contractors and monitoring of results; finding and maintaining partnerships with other resources; analyze sources of incoming traffic to the site using Google Analytics and Yandex.
The most common efficiency indicators are: timing and results of publication or sending of materials, growth of positions in search results for certain queries, growth of resource traffic for a specific period, reduction of the bounce rate. And as a result: an increase in the number of applications and sales from the site. Additional useful professional skills for instagram data a content manager: understanding the specifics of how websites work and the basics of internet marketing, competent writing (journalism education would be an advantage), knowledge of the basics of layout, the ability to select photos and work in popular graphic editors, knowledge of the basic principles of internet search engines and databases, skills in working with popular CMS and their admin panels, interest in the chosen product.
Career Path of a Content Manager The most common career path for a content manager in a company looks like this: intern; project manager; editor; project manager or editor-in-chief; Sometimes content managers move into related positions and build careers as expert writers, content marketers, and SEO specialists. The average salary of a beginner content manager in Moscow is , - , rubles. As they gain experience and knowledge and climb the career ladder, a specialist on the staff of a company or agency can expect to earn from , rubles. Freelance content managers work on a piecework basis, earning an average of , - , rubles from one project, managing several projects in parallel.