How you influence potential customers

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Phone
This may seem obvious, but you’d be amazed how many companies and clubs don’t include their phone number on their profile. The best thing about this feature is that if you include your number, Google automatically generates a phone icon that potential customers can tap on to call you directly.

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Opening hours
James says, “…you lose about 70% of website middle east rcs data traffic if you don’t have business hours and phone calls listed, and there’s a reason for it… people don’t know if you’re open or not, thinking, I don’t want to bother them.”

He suggests that it’s best to show the office hours rather than class hours so you’re available to answer calls or respond to emails as soon as possible.

Photos and videos
Photos and videos are Because of this, the Google algorithm places a high value on them.

James says that “…there’s this really interesting correlation in Google Business Profile between the number of pictures and videos that you upload and the amount of website traffic you get, phone calls you get, directions, requests, all the important metrics. They’re important metrics because they’re going to get you inquiries. So, the more pictures and videos you have in Google Business Profile, the more discovery searches you get found for.”

Including a video on your website can improve your conversion by 80%. If you can also add video reviews to your site then, 66% of consumers said that they’re more likely to make a purchase after watching. Videos also generate 1200% more likes and shares on social media than images and text. So… where possible, include videos.

Justifications
Justifications are chunks of text that Google uses in the top results to help users “justify” why that business is showing up. There are three types of justification: services justification, website justification and review justification. James stresses that “…justifications are becoming massively more important.” So, take note.