Offer a solution to their problems

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Utilise FOMO (Fear of Missing Out)
Cerys calls this, “The Bandwagon Effect”. Make sure you have testimonials from parents and other schools in the main body of your email so it’s easily visible. No head teacher wants to think their school offers less than other local schools. It’s natural for them to want to keep up with their peers, especially if it seems as though the children at their school are missing out on something that everyone else is raving about.

Avoid links
Cerys noticed that potential clients were cautious nigeria rcs data about clicking links but that they “… can also trigger the spam filter if you have too many of them.” This means that you can’t rely on anyone reading your email to click through to your website, Instead, your email must contain all the good stuff you want them to know about you but presented in a very concise and engaging way.

All teachers with a leadership role and responsibilities within the school are busy, but if you can demonstrate all the ways you can solve potential problems they may be facing, such as CPD or say a workshop that fits in with a religious holiday or event such as Black History Week then you are immediately giving them a reason to keep reading.

Improve your member journey

What problems can I solve for them? A great place to start is by looking at recent Ofsted reports
These can give valuable insight into areas where the school will actively be trying to improve. With this knowledge in hand, you can tailor your service to meet their needs.

Demonstrate how your offering can help to build confidence
Lots of children suffer from a lack of confidence and as budgets are slashed it tends to be the “fun” classes that get sacrificed. It’s also the “fun” classes that help to build confidence.