The next step in the 3C analysis is competitor analysis

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Next, we will look at how to conduct customer analysis.

When conducting changsha cell phone number listcustomer analysis using 3C analysis, it is a good idea to use surveys and interviews with your existing customers, as well as word-of-mouth on social media. If you want to obtain more information, it is also effective to use a research company to conduct a wide-ranging survey.

The trick to customer analysis is to gather objective information. To conduct an effective 3C analysis, you should not only use surveys collected by your company, but also use social media and online word-of-mouth to avoid collecting only information that is convenient for your company.



Step 2: Competitor analysis




We identify the strengths that competitors have in competing with the market and customers, and conversely, their weaknesses.

Information sources include company websites for products and services, and financial statements for sales and other performance information.

When analyzing competitors using 3C analysis, it is important to look at the information objectively. Don't think about whether it is good or bad for your company, just look at the facts.



Step 3: Analyze your company


The final step in the 3C analysis is to analyze your company.

Think about your company's position and how it can compete with the market and customers.

A useful tip for conducting a 3C analysis is to use a framework called SWOT analysis. In a SWOT analysis, a company's strengths, weaknesses, opportunities, and threats are broken down into four categories for analysis.

As an example, let's consider a fictional coffee shop chain.



item
SWOT Analysis

Strength

The company has a nationwide network of 1,000 stores and is well known.

Weakness
Its menu development capabilities are weaker than those of other companies, and it is unable to provide new value to customers.

Opportunity
Food delivery services like Uber Eats have become commonplace, making it possible to provide products to customers who cannot come to stores.

Threat
There is a risk that they will lose customers as eat-in options at supermarkets, bakeries, etc.


A SWOT analysis will help you to determine where your company should stand.



Key points for 3C analysis


Now that we have explained the basic method of 3C analysis, we will introduce some points to consider when actually conducting the analysis.



Don't neglect to gather information


The key point in conducting a 3C analysis is to gather valid information about the market and competitors.

For market and customer data, statistical data published by government agencies and think tanks can be useful. In addition, if necessary, it may be necessary to collect primary information through surveys and interviews.

When it comes to competitors, it's also important to use corporate websites and financial statements.





Thinking Between the Three Cs


Be sure to also be aware of the relationships between the three Cs established in your 3C analysis.

The key is to think of it as follows:

Relationships
Relationships in 3C Analysis

Relationship between the market, customers and the company
What value (benefit) is the market and customers looking for? Also, what benefits can your company provide?

Relationship between our company and competitors
What are your company's advantages over your competitors? Also, can you really see them as competitors competing for the same market and customers?
Relationship between competitors, markets and customers
What do the market and customers value about your competitors? And is that value something that your company can provide?



In this way, by being aware of the three Cs in the 3C analysis, relationships with customers and competitors become clear. By keeping these points in mind, you can conduct a deeper analysis.



Points to note when conducting 3C analysis


There are some things to keep in mind when conducting a 3C analysis.

There are two main points to keep in mind:

・Collect the right information

Don't spend too much time gathering information

I will explain each point one by one.



Gather the right information