How to Prepare for Event Coverage

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Evaluation of results
Did it work or not? The work does not end after the event. The final stage is reporting and summing up. When recording the results of the work, we always start from the task at hand.

In events, as a rule, there is one task - visitors:


If the registration form is located on the client's website, yahoo email database we mark the links to registration in social networks with UTM tags so that the organizers can track registrations from social networks.
If the registration platform does not allow you to connect analytics or there is no registration at all, we track the effectiveness in other ways. Quantitative KPIs: coverage, engagement, number of comments and UGC. Qualitative: emotions that users share on social networks before and after the event.

Why we put UGC as one of the key indicators: if we warmed up users enough before the event: surprised them with content, engaged them with activations, helped them navigate with maps and a program - they will definitely return during or after the event, post emotions and tag the account.

It is quite difficult to evaluate the conversion of registered users into visitors across social networks, but it is possible if the organizers have detailed analytics.

Results
Systematicity and flexibility are what is needed at all stages of work with event promotion. Rely on a verified strategy and a clear concept. At the same time, experiment with formats, force the idea of ​​the project at all levels, get to know those who are on the other side of the screen, and surprise.

"No" to obvious solutions. Even the most standard event is an opportunity to make its promotion better and more effective than the market average. And the more complex and large-scale the event, the more your promotion concept should hit the mark and light up the eyes.The Art of Attracting Partners: Strategies for Event Organizers
09 July 2024
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Over 5 years of working with the organizers of Nethouse.Events, we have observed various tasks that they have to solve. One of them is finding partners. Every event faces competition for the audience's attention and financial support, so the art of attracting new companies plays a key role in the success of any of them. Working with partners not only helps cover the costs of implementing the event, but also creates additional value for all participants. We decided to share our experience and collected useful tips in this article, which will allow you to deal with such issues faster and more efficiently.

Classification of event partners
Everyone contributes to the success of the event, so effective communication and coordination between different partners is the key to creating a successful and memorable event.