Health and hygiene products

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Children's cosmetics and hygiene products : toothpastes, shampoos, soaps with images of cartoon characters make daily hygiene procedures more enjoyable for children.
Vitamins and supplements for children : Packaging with cartoon characters can make vitamins more attractive and help parents convince children to take them regularly.

Fast food and restaurants:


Kids' Menus and Kits: Fast food restaurants often use animated characters ameriplan email listin advertising campaigns and kids' kits to attract families with children.

Why Cartoon Characters Are Effective

Attention-grabbing : Bright, colorful and dynamic characters immediately attract attention, especially from children.
Emotional connection : Cartoon characters often evoke positive emotions and create pleasant associations with the brand.
Recognizability and trust : If characters are popular and recognizable, they can convey trust and loyalty to the brand.
Fun and Engaging : Animated characters can make advertisements and brand messages more engaging and interesting, which increases audience engagement.

Using animated characters in brand positioning is effective due to their ability to evoke strong emotions and be remembered for a long time.

Cartoon characters are usually associated with childhood and positive memories, which helps to establish a warm relationship between the brand and the consumer. They are easily adapted to various marketing platforms and communications, helping to create a holistic and recognizable image of the company. Characters can also personify the values ​​and qualities of the brand, making it more accessible and understandable to a wider audience. As a result, such strategies help to strengthen loyalty and increase brand awareness. More than just trade: how shopping centre formats are changing and what demands do visitors make
03 July 2024
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Shopping and entertainment centers are facing the challenges of the times when standard models of attracting visitors no longer work. Traditional tenants such as chain clothing stores, grocery anchors and food courts no longer provide sufficient attractiveness. The pandemic and the changing lifestyle of the population of megacities have shown that the conversion of visitors into buyers is decreasing, and the time spent on the sites is decreasing.

Evgeniya Boyarintseva, Marketing and Advertising Director of TC Savelovsky, spoke about how shopping center formats are changing and what new methods are used to attract visitors.

What are the requirements of visitors to the shopping mall?
The main requirements for a shopping center include the creation of unique and pleasant places for relaxation, comfortable food areas with high-quality design and a wide range of dishes from cuisines of different nations of the world, as well as a variety of entertainment or sports locations and, of course, a high-quality range of services.