Selecting indicators for analysis
Posted: Wed Jan 29, 2025 10:42 am
Step 2.
Based on the business goals formulated in step 1, you need to define a pool of indicators, the analysis of which will help you find solutions and gain insights to achieve them.
At the same time, there should not be too many indicators - let them not duplicate each other’s meaning and purpose.
In addition, sometimes a positive change in one metric cyprus consumer email list also implies growth in another, so one indicator is enough to obtain high-quality conclusions.
Examples of this:
Improving the quality of customer service leads to increased customer satisfaction;
Satisfied customers are more likely to recommend the company to friends and acquaintances, which helps the business expand its customer base, and can become brand advocates.
Let financial and non-financial metrics complement each other: along with profit, ergonomics, evaluation of the visual part, and analysis of the design that makes the product unique are important in benchmarking.
Based on the business goals formulated in step 1, you need to define a pool of indicators, the analysis of which will help you find solutions and gain insights to achieve them.
At the same time, there should not be too many indicators - let them not duplicate each other’s meaning and purpose.
In addition, sometimes a positive change in one metric cyprus consumer email list also implies growth in another, so one indicator is enough to obtain high-quality conclusions.
Examples of this:
Improving the quality of customer service leads to increased customer satisfaction;
Satisfied customers are more likely to recommend the company to friends and acquaintances, which helps the business expand its customer base, and can become brand advocates.
Let financial and non-financial metrics complement each other: along with profit, ergonomics, evaluation of the visual part, and analysis of the design that makes the product unique are important in benchmarking.