In recent years, an increasing number of companies have adopted content marketing .
With the cost of web northeast cell phone number list advertising rising, are there any benefits to adopting content marketing? In addition to the disadvantages, we will explain in detail from practical methods to success stories.
Table of Contents [Hide]
1. What is Content Marketing?
2. Why marketing is needed
3. Benefits of Content Marketing
4. Disadvantages of Content Marketing
5. How to implement content marketing
6. Content marketing techniques
7. Content Marketing Success Stories
8. Scale up your business by making full use of content marketing!
9. Summary
Content marketing is a strategic marketing technique that aims to encourage users to become fans by providing them with valuable information, leading to purchases .
As social media has become more and more popular in recent years, the number of companies adopting content marketing has been increasing.
We will explain what content marketing is by giving some examples.
A marketing technique that will generate medium- to long-term profits rather than temporary profits
To help you imagine this marketing technique, let's give you an example of a user who started to become interested in plastic models.
Cognition
[Plastic models recommended for beginners]
Blogs of exemplary stores are displayed at the top of the rankings
Becoming a fan
Tools needed for making plastic models, how to choose them, and how to paint them
→ Useful information for beginners
→ Become a fan of the model store
purchase
Buy a plastic model from a model store
If you have just started content marketing, sending out information a few times may not lead to a purchase.
Content marketing is a method of building trust by continually providing useful information and encouraging purchasing in the medium to long term .
BOXIL is a SaaS listing platform
The challenges facing SaaS marketers in generating leads are:
You only get leads that don't progress to sales
You spend money on advertising but don't see results
I am exhausted by analog sales and customer acquisition methods
"BOXIL SaaS" solves these problems in three ways.
With "BOXIL SaaS," you can steadily acquire leads centered on comparison and consideration groups by using articles with high SEO rankings as a guide. There are about 250 categories available, so please check here for categories that match your company's services, actual costs, and use cases.
Why Marketing is Needed
Now let's talk about why content marketing is necessary.
The limitations of "sales-style" marketing
Before the Internet became widespread in society, users had limited means of actively obtaining information, so they had no choice but to accept "sales-type" marketing techniques .
However, in today's information society, users can now search for the information they want to know on Google, watch the videos they want to see on YouTube, and skip advertisements, which are the epitome of "sales-driven" marketing, if they feel they are unnecessary.
Content marketing has become a focus of attention as users are increasingly paying attention to information that is not useful to them.