The increasing use of 3D models to promote products is a global trend

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Most modern companies use 3D technologies to promote their products. For example, Housing.com offers virtual tours of real estate properties, and Gensler showcases its architectural projects through interactive models. In 2023, the Swedish furniture company IKEA added its product catalog to the Google search engine so that customers can view thousands of products in 3D and augmented reality directly on google.com.

Example of a 3D model of IKEA furniture

Example of a 3D model of IKEA furniture

It is important for brands to start experimenting with interactive architects email database content now to be prepared for changes in the industry.
In the long run, 3D technologies save more time and money compared to 2D tools. Interactive content can be customized directly inside the ad. If the user likes the product, investing in 3D marketing advertising will increase sales.

As the lines between advertising and the buying process blur, expect 3D presentations to evolve into functional virtual 3D showrooms. Experts say that by 2040, almost everything you buy will be online.

Case of the company "Lesenka": implementation of 3D models and business development
The Lesenka company is engaged in the production and sale of stairs. Since mid-March 2024, the online store website has added the ability to view 3D for 26 product items.

Example of 3D widget for the product "Wooden interfloor staircase LES-92 u"

Example of 3D widget for the product "Wooden interfloor staircase LES-92 u"

According to the business representative, the most difficult part of the 3D model integration process was finding a convenient 3D configurator. When trying to use foreign services, such as Sketchfab, there were difficulties with payment. The Russian 3D configurator market is still a fairly narrow, but actively developing niche.

The Russian-language service Site3D Configurator was used to solve the business's request. The company helped prepare 3D models and implement them on the customer's website.

According to the head of the sales department, Elvira Novikova, after adding interactive models:

the average time users spend on the site increased by 42%;

the visibility of the online store in search engines increased by 22%;

The number of applications from the site increased by 39% compared to May last year.

The figures show that 3D models make a significant contribution to the development of online sales not only in the foreign but also in the Russian market.