In addition to a definition of the terms "conversion" and "conversion rate" and some examples, we will also show you in this article how exactly you can carry out conversion rate optimization and thus have a measurably positive influence on your conversions.
What is a Conversion (Rate) - Two Definitions
Definition Conversion
A conversion takes place afghanistan telegram screening when a target person performs an action requested by the company online. The prime example of a conversion is the conversion of a prospective customer who visits an online shop into a buyer. If, for example, you search for new shoes online at Zalando and ultimately order them, you "convert" from a prospective customer to a buyer.
Definition Conversion Rate
The conversion rate reflects the ratio of conversions to the total number of (website) visitors. Usually only the so-called “unique visits” are considered, i.e. unique and not returning users. The conversion rate is always given as a percentage and is calculated as follows: