Rock my Business: How Aliat Universities managed to have a powerful online presence in 1 year

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Did you know that in Mexico alone there are more than 5 thousand higher education institutions (HEIs) fighting to be the first choice of their potential students (according to the National System of Educational Statistics Information of the Ministry of Public Education, 2015-2016)?

Jose Fermin

Jun 11, 19 | 7 min read

Reading time: 5 minutes
In states like Puebla, CDMX and Veracruz, you could plan to go to oman phone data a new university every day and you wouldn't have enough time to visit them all in a year. That's why being the first to show up is vital.

In other words, having a consistent marketing strategy is no longer an option; it is a necessity.

In this article you will see how Aliat Universities , in alliance with Rock Content, knew how to understand this reality perfectly and took advantage of the content marketing tool to:

Differentiate yourself in the HEI market.
Building authority in the educational segment.
Consolidate a strong position in the digital universe.
If you're interested in knowing how he did it, keep reading!

About Aliat Universities
Aliat is a network of universities with wide coverage that has 7 educational institutions:

ETAC University .
Valle de Grijalva University (UVG) .
University of Advanced Studies (UNEA) .
Tapachula Higher Education Center (CEST) .
Tangamanga University (UTAN) .
La Concordia University (ULC) .
Corbusé Gastronomic School .
Some of these institutions, such as Universidad ETAC, for example, have more than 50 years of experience offering higher education to thousands of Mexicans in 15 states of the republic. They have 32 campuses and nearly 55 thousand students, in addition to several strategic allies to teach blended learning programs in various cities of Mexico.

Aliat sees education as a key determinant of social mobility and the key to changing lives. Its goal is to give as many young people as possible access to higher education and thus help them reach their full potential.

That is why they offer different study modalities:

In person.
Online.
Blended learning.
In addition, all campuses have an initiative called Aliat Empréndete that seeks to help students find work, encourage them to start their own business and create a network of contacts while they are still in college.

Since 2015, they have been strengthening the marketing team and promoting improvements to reach further.

At the end of 2017, they decided to look for an expert in the area of ​​content production to gain ground on the Internet. That's how they discovered Rock Content .