Collecting information

[nusaiba125]

Step 4.
The more channels for collecting data from standards that are used, the more complete and reliable the information obtained will be.

There are many methods of data collection, including:

attending industry conferences and seminars in which a competitor participates;

study of open sources - websites, user reviews, media articles, iran consumer email list interviews, publications on social networks;

introduction of mystery shopping;

conducting our own research and surveys, forming focus groups;

hiring former employees of competing companies to join your staff;

study of product range, pricing policy, advertising activities;

analysis of mentions of competitors in social networks and the Internet, coupled with a study of user reactions and opinions;

request for research from consulting and marketing agencies;

using tools for web traffic analysis, such as Yandex Metrica.