Remember: if content is king, people are the people

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You must have heard that “content is king”, right? Okay, if content is king, then people are the people for whom the king rules. Before writing any landing page content, you need to understand the starting point of the conversion process flow.

Before you start writing, it is important to keep in mind some questions so as not to forget the focus of the question:

Who are the people who will click on the CTA that will lead to the landing page?
What content did the person interact with before visiting the landing page?
What stage of the sales funnel are they in?
What is the person's goal in reading this content?
These are questions we need to ask ourselves before writing portugal phone data landing page copy. Therefore, it is imperative to ensure that the focus of your landing page copy relates to the topic of the page the visitor was on when they interacted and were directed to your page.

It is also necessary for the writer to recognize the person's "pain" in order to understand what tone should be used in the speech. In short, put yourself in his shoes and show him how the offer can help him overcome the pain or problem in the best possible way.

Remember that a landing page is there to convert visitors into potential customers. There's nothing better than speaking the person's language to achieve this conversion, don't you think?

Create a clear, concise and eye-catching title.
Just like any other piece of content, the title is one of the most important parts. And to write titles in the best possible way, remember the rule: it should be clear, concise, and eye-catching.

The title should make it clear, in just a few characters, what is special about the offer for the visitor. The title of a landing page is the main CTA and should function as an invitation that draws the reader into the page and, therefore, into the content. Here are some examples:

"Free eBook: The Ultimate Guide to Leaving Home Before 30";
"Get a free consultation for your business."
Develop links to break content
If you're writing a long landing page, it's imperative to break up the content with subheadings that can be crafted in a more strategic way. These headings can, and should, be thought of during content planning, along with title development.

These subheadings, which also serve as bait, also function as a way to guide the visitor's reading between the topics they consider most important and those that have less weight in the final conversion decision. In addition, they are an excellent way to increase the scannability of the page , dividing the reading into blocks to facilitate assimilation.

It is also possible to work with content breakdowns using images or with the famous bullet points listing the main features of the product or service you offer, for example. Here, the important thing to keep in mind is that each subtitle on the page must be conceptually aligned with the topic and objective of the page.