Home page of the site: the company's business card

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Date updated: 08.12.2022
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The main page of the website is the face of the company on the Internet. As a rule, the user gets to it and decides whether to go to other sections (and whether it is worth doing business with this company at all). This is a virtual showcase, the main purpose of which is to attract the attention of the consumer.

If he manages to do this, he will go further - to the product card - and will choose what to order. In addition to the commercial, the main page of the site also performs an informational function: it tells the user where he is, what the structure of the web resource is and how to find the information he is interested in.

What tasks is the main page of the site designed to solve?
Firstly, the home page of a website is the initial point of contact between a potential buyer and a business. Obviously, the more favorable the impression the home page makes, the greater the likelihood of making a profit.

What tasks is the main page of the site designed to solve?

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Secondly, the main pages serve as a kind of information hub and help the user understand how to get to the information they need. Thirdly, the main pages contain important functionality, such as registration on the site, login to your personal account, order a call back, instant purchase of popular products, subscription to a newsletter, etc.

Thus, we can identify four key tasks performed by the main page of any website:

Informational : explain to the user what site he has landed on, what services and products are offered here, and what the company’s profile is.

Guide : show how to quickly get to the information and products that the user is interested in, orient the user on the web resource, make its structure understandable. For this purpose, there are active buttons, various menus and other navigation elements.

Selling : to build trust in the brand (by demonstrating its advantages and benefits for the client), to advertise key products and services.

Communicative : provide the consumer with the opportunity to provide feedback to the business (via an email form, chat with an online assistant, or social media functionality integrated into the site).

These are the same tasks that any landing page performs, and the same requirements - the presence of a selling and logical structure, the obligatory presence of conversion elements. How then does a website differ from a landing page? Only in the amount of functionality and content: landing pages contain only the most necessary, while on a website the amount of content is unlimited.

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Here is a list of characteristics of a correct home page of a website (personal or corporate):