Content Marketing FAQ: What questions do you have about the strategy?

[zihadhasan012]

Content Marketing is a strategy that really generates results. However, before adopting it, you may have some doubts.

Our team of consultants has collected the most frequently asked questions about it in the Hispanic market and in this post we will clarify them all for you. Let's go!

1. How to measure the return on investment in content marketing?
Measuring the ROI (return on investment) of your content marketing strategy is essential to quantitatively understand whether this strategy is worth it.

First, you need to determine what goal you hope to achieve with your marketing switzerland phone data investment . Once you have defined it, determine the value that this achieved goal brings and calculate how much you will invest to achieve it.

To obtain this measurement you must do the following simple calculation:

ROI = (return – cost of investment) / cost of investment

I'll give you an example:

If the strategy helped you close 20 sales and each sale brought you an average income of $300, we can conclude that the return was 20 x 300 = $6000.

If the cost of your investment was $3000, applying the formula, we will obtain:

ROI = (6000 - 3000) / 3000 = 1

We multiply this number by 100 to obtain a percentage, which gives us 100%.

This means that our investment yields 100%. For every dollar invested, we receive another dollar of profit.

If you want to know more about the ROI of Content Marketing , click on the article at the link.

2. Why does content marketing only generate long-term results?
Advertising generates short - term results, but if your campaign ends and you don't renew it, the results fade over time.

Content marketing is different, as you are not just selling your product and/or service, but it is a process by which you educate the consumer and create a connection with them, so visible results do not arise overnight.

The content you create with this strategy is evergreen , making it quite economical for the amount of benefits it can bring you over time .