Typical mistakes in running an Instagram* page for business

[Mimaktsm10]

Complex and unrelated profile name

One of the most common mistakes entrepreneurs make when setting up a business page on Instagram* is choosing a name that is difficult to remember, which also often does not reflect the content of the account.

There are two main requirements for a name:

• the ability to easily remember and reproduce in oral and written form;

• length up to eight characters.

It is also important for promotion that the page name is as similar as possible to the title, and the avatar matches the logo and has a size of 110*110 pixels.


Ignoring audience questions

Comments should not be ignored, even if they are left by bots, because all profile guests will see your reaction. Always try to give a comprehensive answer to user questions and do not forget to use the @+nickname tag so that the person receives a notification.

Like your followers' photos, follow egypt email list them back - in general, try to establish contact with your target audience, because that's basically what Instagram is created for*.

But make sure that your page always has more subscribers than subscriptions. This may require you to unsubscribe from some profiles.


No geotag

Owners of cafes, salons, shops, etc. should be required to show the location of the company using a geotag.

At the same time, visitors will also be able to tag their photos from your establishment, thereby attracting new customers.


Posting photos without caption

Don't use just the name of the product or service as your signature. Think about the text so that it clearly conveys information about the benefits of the offered product.

It is important that the text does not look like a solid canvas. To do this, it is necessary to divide it into paragraphs, use lists and emoticons (within reasonable limits). Follow the rules of the Russian language and do not forget about the call to action.

Read also!

"Content Marketing Examples: Good and Not So Good"
It is not advisable to indicate the price of the goods and services you sell, as this negatively affects activity. It is better to encourage users to ask about the price.


Mass following and mass liking

These methods of profile promotion are outdated for several reasons:

• firstly, the social network began a fight against fake pages and bots;

• secondly, the users themselves are tired of receiving friend requests from stores and salons.

Previously, mass following and mass liking were popular because there were not many methods to attract customers' attention. Now, everyone has realized that it is much more effective to work on this platform by analyzing the target audience and creating an offer that is relevant to it.


Unconsidered choice of pages for advertising placement

Agreeing on cooperation without first studying the page of a potential partner is very risky. The SocialBlade program will help determine the quality of the account. It builds a graph showing how the number of subscribers on the page grew: if the line is smooth, this is an indicator of natural development, if it is broken, then there was cheating.


Illiteracy

Typos and grammatical errors are another common problem for business pages on Instagram*. Don't forget to check each text for literacy before publishing: for this, you can use sites such as Gramota.ru and ORFO Online.


Subscribers boost

Boosting has long ceased to be a relevant means of promoting an account. This way, you will neither increase your rating nor increase engagement. Instead of spending money on buying bots, it is better to conduct a real advertising campaign.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Avoid the mistakes listed above and your chances of success on Instagram* will increase.


* Instagram and Facebook are organizations whose activities are recognized as extremist in the Russian Federation.