In addition to running an effective opt-in marketing campaign, it’s essential to place your opt-in form in locations that capture your audience’s attention. By strategically positioning your email sign-up form, you can encourage conversions while maintaining a positive user experience.
Here are some of the best places to place your opt-in email marketing form:
Above the fold on your homepage: By placing your form above the fold it ensures it’s the first thing visitors see when they land on your site.
Header of your website: The header is visible across all pages, making it the perfect spot for a persistent opt-in form. It’s easily accessible, no matter which page the user is visiting.
Pop-up: A pop-up form that appears after a visitor has been on your site for a certain amount of time can immediately grab attention. The user will need to sign up or close the form before continuing.
Sidebar: The sidebar is a popular spot for opt-in forms as it remains visible to users while they navigate through your site, without being overly distracting or intrusive.
Footer: The footer of a website is a great location since it’s visible on every page. Visitors who reach the footer have likely spent time exploring your site and are more likely to be interested in signing up.
Checkout page/after purchase: After a visitor completes a purchase, they’ve demonstrated interest in your brand. This is a prime moment to present your opt-in form and continue building the relationship.
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Examples of successful opt-in email marketing methods
In the end, you need to stand out from the crowd and convince your audience that they want to be on your email marketing list. Here are a few examples of successful op-in email campaigns that you consider using:
Incentives and value
Encourage readers to opt in by offering immediate value. For instance, include a call to action like, “Subscribe to our marketing newsletter and get a free eBook.”
Example from Outdoor Photography:
Source: Outdoor photography guide
Discounts and special offers
Everyone loves a good deal. Motivate people to opt in by offering a 10% discount on their next purchase upon subscription. Alternatively, offer an upgrade to a higher tier at a discounted rate.
Example from Grass Roots:
When it comes to booking appointments with your company’s leads and customers, it’s critical that meetings are booked with the right people—whether you’re scheduling sales, support, or customer success calls.