Goal and objective: know what they are, how they differ and how they are used in a digital marketing strategy

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The concepts of goal and objective are often confused, but there are differences between them that must be known to ensure that actions are well-directed and successfully completed.


My friend Juliana says that her main goal is to graduate in Marketing . To achieve this, she needs to set several objectives. One of the most important ones to achieve her goal is to pass with good grades the subjects that she considers the most difficult. But, are goal and objective synonymous?

If you still don't recognize the difference, find out now!

What is a goal?
A goal is a desire or a final aspiration. Goals are carefully planned. In usa phone data Juliana's case, she set a goal and it must be achieved after four years of study.

That is to say, a goal is a long-term aspiration. Logically, the time to reach a certain goal is variable, each case is unique.

What is a goal?
An objective can be defined as a goal , something that is desired to be achieved in a short period of time. They can be understood as fundamental steps to reach a general objective.

In this way, they must be consistent with the stated goal. Normally, objectives are designed to be achieved in the short or medium term.