5 non-obvious moves that will help attract your target audience
There are certain mechanics that will help attract the target audience.
Posting expert articles on paid and free PR platforms .
Collaborations with other brands with a relevant target audience, provided there is no competition.
Using gamification, surveys, quizzes, which not only entertain users, but also additionally warm up a cold audience.
For example, using a quiz embedded in an article or posted on a website, you can segment your audience:
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Image from the author's archive
Here is a quiz our team developed for the Client:
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Quiz on the website of the company "Alta Profile".
Source
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A referral program involves some kind of bonus for attracting new users, such as discounts or cash rewards.
Partnerships can be established with companies that are norway consumer email list ready to share their audience and talk about your brand, of course, for some profit from you.
Useful material
Why B2B needs Zen: advantages of the tool and promotion features
What not to do
We do not recommend writing articles and selling “head-on” in them, which repels users.
Don't use only social networks. Longreads on other platforms, such as Zen, a blog on a website, or articles on specialized paid platforms work for a long time and attract free traffic.
Use as many touches with your audience as possible:
post the article on your blog, website, and PR platforms;
create an email newsletter;
blog on Zen;
do sowing in Telegram;
speak at offline and online conferences;
use a tool like Promo Pages.
Development of a referral or affiliate program
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