spending a lot of money. However,

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recipients on the list actually consented to contact from the partners of the entity collecting the data.

In addition, some addresses are often out of date. Buying low-quality mailing databases is associated with the risk of legal consequences, as well as the classification of messages as spam and blocking by e-mail clients. Therefore, you need to be careful and consider all steps taken from the ethical, legal and image perspective.

How to create a mailing database?
Once we decide that we want to build our own mailing list , many questions immediately arise as to how to do it in practice. It does not matter whether it is to be the largest mailing list in the country or a small list containing only a handful of contacts - building your own mailing list must always be done in accordance with the law.

This primarily comes down to obtaining the recipient's consent to process data and receive marketing messages. A popular solution is to place a special box in the form used to sign up to the list, which must be checked to signal the expression of appropriate consent.

How to create a mailing database ? Where to collect subscriptions? Such a form can be implemented on your website, but not only. For example, mProfi allows you to generate a form on a separate website or to subscribe to a contact list via SMS.

Building a mailing list – who is it a good option for?
Building a mailing list from scratch is an option that many companies choose, from online stores to service providers. We are talking about both brick-and-mortar and remote companies. This way, you gain new opportunities to contact potential and existing customers, and as a result, it is easier to build brand awareness, encourage repeat purchases, and much, much more.

So is there anyone for whom creating such a database would not be a good option? It is not done mainly by small and start-up companies that do not have the resources to send mailings.